Increase profitability while you sleep.

98% of traffic to most websites will come and go without purchasing. It’s imperative to collect the email of these visitors in order to re-engage with them in the future. Smart forms drastically reduce your cost of acquisition by making your inbound marketing spend more efficient. Most people won’t take enough time to learn about what you have to offer in one website session, so having the ability to re-market to them efficiently is invaluable.

We are constantly testing the placement, design, timing, and offers on all email capture forms throughout the website, We’re able to ensure the time and money you spend getting people to your website does not go to waste by converting these browsers into customers with effective automated email and sms flows and personalized campaigns.

An automated sequence of emails designed to elicit some form of action from the recipient is what we call a “flow”. Many email marketing agencies will use a one-size-fits-all approach with flows and just apply a branded template to each email and start sending. This may generate some revenue (if nothing was active before), but it will never generate what is possible with customized flows that are optimized on a weekly basis. Obviously the design of an email is important, but what sets apart average flows from exceptional flows is the continual testing of the timing and cadence of the emails, conditional splits of the audience based on recent behavior, and personalized content that aligns with unique profile markers we’ve captured on prior visits.

Any email sent to a customer that is not part of an automated email flow is considered a “campaign”. These emails can include weekly/monthly newsletters, value-add content such as how-to guides, and most often, enticing offers to convert prospects and existing customers into buyers. The success of these campaigns is dictated by strategic segmentation of your audience, savvy subject lines, congruent content, strong CTA’s, and customized offers based on a prospect’s prior behavior while visiting your website.

Getting a prospect to click is only valuable if the page we’re sending them to is designed to convert. If the website page they arrive on is not optimized to convert, they will surely find a way to lose focus and venture off to another website before long.. Designing landing pages with strategic placement of content, and written copy that motivates action, is essential in getting potential customers to convert. We are happy to give guidance to your website design team on the most effective way to structure these pages and how to optimize them to convert.

The potential of email marketing campaigns and flows relies solely on the quality and quantity of your lists. These lists require a strategic breakdown of prospects into hyper-focused segments. An email you might send to someone who has visited your website two times without purchasing and has only viewed products under $35 would be much different than an email you would send to a past customer of something over $1,000.

It’s also essential to monitor metrics that indicate if you’re over saturating your audience. This can quickly cause profiles to unsubscribe and email providers will start sending emails directly to spam and promotional folders.

As you’ve probably noticed, email providers like Google and Apple have already started heavily scrutinizing emails upon arrival and are sending a much higher percentage to spam or junk folders.

Just tracking KPI’s each month and reporting on what goes up or down is not enough. You must understand the “why” of these reports in order to optimize email performance. Cross referencing metrics from a variety of sources allows us to put together a story of why, when, and how your customers will convert via email and sms campaigns.

For example, let’s say an email capture form is converting at 4.8%…great! But do we know where the traffic that is converting best on this form is coming from? If we dig into the data we may find that Campaign C from a Facebook campaign converts visitors three times more efficiently than a Google Shopping campaign that has the same budget for ad spend each week. Knowing this not only allows us to optimize all of our email signup forms, but it’s also invaluable for optimizing PPC campaigns.