We're not interested in becoming the next big agency that overcharges for services and puts the same generic wheels in motion for every client.
We want to build partnerships with like-minded entrepreneurs and use ethically sound strategies to generate exponential growth for years to come.
“Our goal is simple, to be an easy turnkey solution for increasing your profitability so you can sleep well at night.”
That all sounds great…but who are you?
Good question. I often ask myself the same thing :)
I guess the only real answer is the aggregate of all of the actions I take on any given day. My guiding principles are to always be honest and reliable, give more than I receive, and put a smile on someone’s face whenever possible. Oh, and eat lots of pizza. Sorry Doc!
For years I enjoyed a successful career as a producer and director of several television series as well as several agency-based projects (commercials, digital content, and live events), but the nonstop travel and seven-day work weeks began to take a toll on my quality of life, so I decided to get back to my entrepreneurial roots and build an e-commerce brand of my own that incorporated another passion of mine, golf.
Demo Day for my electric caddy golf company. (2016)
In the early days of launching the electric golf caddy brand and website, I found myself frustrated with how much I was paying agencies for digital marketing and generic cookie-cutter email campaigns, but I was far too busy to bring it in-house. After our first months of business and becoming profitable, I decided to dedicate a large portion of my time to studying the strategy and psychology of email marketing while learning the tools to execute efficiently. Once confident in my abilities, I took over all aspects of email marketing and began implementing what I had learned. It wasn’t long before I increased revenue by 100% and was well on my way to selling my business just a year later.
After a four month solo trip throughout much of Asia, I returned with a clear understanding of what I enjoyed most about developing a successful business; the art and science of marketing. Yep, it’s both. Upon my return I was offered a position as Director of Marketing for a fast growing e-commerce company and so I decided to put the skills I learned to good use by helping them develop and execute their digital marketing strategy while building the framework for what would become their most lucrative marketing channel…email. It wasn’t long before I had the itch to return to my entrepreneurial roots and it was obvious I needed to pursue my passion for email marketing. But who could have passion for that? Well after the chaos of producing television and the stress of supply chain management, believe me when I say I’m passionate about email :). Thankfully that company respected my ambition and understood the value I could bring to the table as an email marketer and I am fortunate enough to still have them as a client today.